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Liquid and Grit is the market-leading product insights firm in mobile gaming. We have everything you need to identify the most impactful new features, stay on top of the market, and understand the deep workings of the top grossing apps

All your product research in one monthly report

Join the many top companies that receive our monthly reports to make the best product decisions and stay on top of the ever-changing mobile gaming market.

Revenue Drivers
The most impactful features and their market significance.
Economy Insights
Downloadable spreadsheets with adjustable inputs.
Strategy Analysis
Up-to-date market trends and updates.
Market Watch
Every feature, event, or new content released.
Recent Reports
Check out the most recent revenue analysis, feature deconstructs, and expert analysis with an intuitive and easy-to-read format


Revenue spiked 30% WoW in Homescapes after the release of a new event, Festival of Lights. Review this feature to decrease wallet inflation … while driving revenue. … Candy Crush Saga’s Beanstalk Challenge, first released in September, is now a regularly-rotated event. Read up on this feature to drive retention and coin sinks. … Matchington Mansion’s revenue continues to climb, hitting $200K daily revenue on iOS in the U.S.

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Slotomania and Caesars Slots released machines with rich mini-games, a potential trend. Jackpot Magic Slots released Big Fortune Valley, a machine with a Mighty Cash-inspired mechanic. This Lightning Link variation awards multipliers (instead of jackpots) when players fill all slots in respins. 88 Fortunes Slots released Heidi’s Bier Haus, a variation on an RMG machine with full-reel wilds and different colored Scatters that alter the bonus.



Bingoscapes, a new app by the creator of Bingo Party, is currently averaging $3.7K/day in revenue. Bingoscapes offers Quests, Stacked Events, Power Ups, and Elite Membership. In Bingoscapes, players are awarded points for completing Quests, filling a Meter for a chest containing Bucks and Power Ups. The app stacks Collection and Map Quest events. A $6.99 Elite Membership purchase package awards 30 days of daily Bucks and Power Ups, and an extra daily Elite Quest.

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Expert Inputs
Brett Nowak’s experience in gaming and his team of analysts make even the most complicated questions and topics simple to understand and adopt.

Helpful Tools
Side-by-side comparisons, downloadable spreadsheets, and straightforward reports help you make sense of your options.

Tailored Insights
Tell us more about you and your needs and we’ll recommend the best features for your games, simple ways to improve retention and monetization.

The most successful mobile gaming companies use Liquid and Grit to create better products

Our customers range from public companies to startups to consulting firms … all benefiting from our monthly reports and online Feature Database. Join now to learn key features, ideate fast, collaborate, and optimise features before development.

Christina Osmun

Senior Product Manager at GSN

"We used Liquid and Grit's economy reports to rebalance our app's economy. The results were incredible! We saw an 800 basis points improvement in our D1 retention and 400 basis points improvement in our D30 retention.

The Liquid and Grit's economy report allowed us to rebalance our economy in days instead of weeks. We also increased the time spent in-app per active user by 57% percent."

Joseph Kim

SVP, Games and Digital Platforms at NBC

“Liquid & Grit reports are the best in the industry. From the multiple research services, reports, and consultants I’ve purchased and hired over the past 5-10 years Liquid & Grit reports provide by far the best value and highest insights. Also, Brett Nowak is just a really great guy. I would invite anyone to DM me on LinkedIn if you have any doubt.”

Niko Vuori

COO at Rocket Games

"Liquid and Grit reports are must-read material for product owners in gaming."